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Sports marketing today has become an integral part of the global sports industry. This issue gives the exact answer to the main question - how to make money turning a sport into the source of treasured investments! The latest trends of sports marketing, ways and means of increasing the investment attractiveness of crossbow shooting - read all this information in an exclusive interview with our expert, assistant to Secretary General for Marketing of the National Olympic Committee of Croatia Ranko Cetkovic.


Due to a difficult situation in the world and the coronavirus pandemic, when boundaries between countries are closed and transport routes are being blocked, the International Crossbow Shooting Union (IAU) has to take a tough decision – all the IAU controlled competitions will be cancelled in 2020. Read more in the interview with the IAU President Pero Stojnic.


The IAU Executive Committee has made a decision to cancel all the IAU controlled events in 2020.Your attention an official letter to all the IAU Member Federations.


The International Crossbow Shooting Union announces the cancellation of the IAU World Cup Innsbruck and Austria Open-2020.


International Crossbow Shooting Union congratulates Alexey Ashikhmin on his appointment as the Chairman of the Crossbow Shooting Federation of Russia.


The owner of a bronze medal of the World Cup Final in “Match” division, young and talented crossbow shooter, Lisa Forstner told us about this success and her crossbow story, as well as sports signs and future plans. Read about it in our exclusive interview for www.iau-crossbow.org